Snapchat Or TikTok For Marketing?

Generation Z has a wide and wild selection to choose from when filling their free time. While there was Vine initially in the short creative video making category, it seems that Snapchat and TikTok are taking over now. Despite other giant social media apps like Facebook and Twitter, which are more age-inclusive and have users of middle age, too, TikTok mostly targets a younger audience.

A Basic Overview Of Snapchat

Snapchat is an app that lives up to its name. As can be guessed, its basic feature is to support image-based chat. Launched in 2011, Snapchat is an app where the content created lives only up to or less than 24 hours. It features stories and chats that can be conducted either by videos or images. Exclusively due to its 24 hours expiry policy, Snapchat is less censored and free than most other apps.

A TikTok Overview

Launched in 2017, after its merging, TikTok took off to a great start. With its Vine-like atmosphere focusing on mostly comedic 15-60 seconds videos, TikTok brings out the creative talents of users. While most users focus on dancing, songs, and lip-syncing videos, other accounts share food recipes, embroidery designs, and drawing talents. TikTok is more focused on following and like interaction. You can buy tiktok likes to get more likes for your tiktok video.

Snapchat And TikTok Statistics

Though both the apps differ highly in their launching time, they are almost equally in favor of the youth. To TikTok’s credibility, we can say that it reached the milestone of greater audience awareness in less time than Snapchat. There is a considerable difference in both apps’ monthly active user count, too. While the relatively older Snapchat has 360 million monthly active user count, the newer app TikTok already has bagged an impressive number of over 800 million monthly active user count.

As we said earlier, it still is not safe to put all the bets in favor of Snapchat. Especially, social media influencer markets that rely upon revenues generated by the influence culture need to read the descriptive account further.

Snapchat And TikTok: A Comparison

While the survey provided a few Snapchat v/s TikTok statistics, it is important to notice that TikTok has a fan base spread larger than the US audience of the app. Here are a few more Snapchat v/s TikTok statistics for social media influencer markets to look in the future.

Snapchat V/S TikTok Statistics Based On Users

TikTok currently is leading with a monthly active user count of 800 million, as said earlier. Both the apps rank high in the generation Z count of users, along with millennials. More than half of the users are below the age of 34.

What comes as a surprise is that while Snapchat holds a female account percentage of 61%, TikTok ranks behind with only 44% female accounts. Another striking difference may be owed to the fact that Snapchat is banned in China. While the app has major active usage in Asia, TikTok, known as Douyin, has a large number of accounts based in China.

From the social media influencer markets’ view, both apps can be used to target a younger audience.

Snapchat V/S TikTok Statistics Based On Features

Snapchat has three main pages named friends, camera, and discover. While you use the amazing camera filters to click pictures and shoot videos, you view the chats and stories of your friends on the friend’s page. The discover page is mostly used by brands to post high definition videos about their products, services, or anything.

TikTok has two such pages. One to show you the videos of people you follow, and others to see the videos that the TikTok algorithm chooses for you. Users can search for individual accounts, sounds, etc. too.

An App For Marketing

On Snapchat, to have a greater audience, you need to be regularly featured on the discovery page, which requires a larger budget. But, despite the initial poll results, statistics show that TikTok influence is growing, and basically, Generation Z is an avid user population. Even with shorter videos and a lesser budget, social media influencer markets can reach a greater audience. While Snapchat ad revenue generates higher income, it is only suitable if both apps are equally used to portray your brand. More social media presence will certainly do you good!