TikTok Marketing: Mistakes You Need To Avoid

If you are doing it right, marketing on TikTok can be advantageous for you. The platform already has more than 500 million users and continues to grow. It is not saturated as it is a relatively new social media platform with few marketers, unlike other platforms. Buy tiktok likes to reach the maximum number of audiences in the platform.

But if you don’t do your homework, there are many mistakes you might make with TikTok marketing.

While there are many examples of brands effectively using the channel for their ads, there are also scenarios where marketers have been totally wrong. In this article, we will address some of the marketing mistakes with TikTok, which you need to avoid.

1. Promoting The Wrong Products:

You need to recognize that there is a very young audience at the TikTok application. Most TikTok users are under the age of 30, and many are teenagers or in their early 20s.

The users are interested only in products that suit their age group. If you’re trying to sell goods that target older people, then you’re going to fail.

You need to work out whether or not TikTok marketing is right for your business. If Generation Z and younger Millennials are your target market, than there is a fair chance that it will work for you. If you have a more mature audience, find another platform where these people are hanging out.

2. Posting Boring Stuff:

TikTok is all about excitement and fun. Nobody on the site will be searching for videos of the presentation style, and besides that, you have just 15 or 60 seconds to get your point across. Many TikTok users would want to engage on the platform, and not just watch videos passively.

You need to plan your TikTok videos. Look at the platform’s popular videos, and learn why so many users like them. Are they cool? Is it encouraging participation? Are they different? Put on your creative hat and think deeply about how you can engage your audience.

3. Trying To Over- Sell Your Product:

No-one likes being sold to. This applies to all platforms on social media but particularly TikTok. Pushy promotional messages must be avoided in your videos. That won’t impress users of TikTok, and in the future, they will eventually avoid your content, and it is a huge marketing mistake with TikTok.

There are also subtle ways you can market your goods without being targeted towards sales.

The trick is to get your TikTok audience involved in your brand and your products. For example, make a fun video with someone who uses your product in an amusing way.

4. Not Adding Background Music:

TikTok is an extension of the application, Musical.ly. The youngsters who use TikTok expect most of the videos they watch to have background music. Adding a good music clip to your videos is so easy, so make sure you do that whenever you post.

5. Not Using The Special Effects:

Several special effects are available on TikTok. Users know this and expect at least some of them to be used in videos. When you use effects like speeding up and face filters, you can make your video a lot more fun.

6. Your campaign Is Unachievable:

If you’ve come up with an idea for a campaign that is hard to jump on, you’ll have to go straight back to the drawing board.

If you want to go viral on the app, you need to create accessible, related, and fun content so that more people can join.

For instance, if you create a hashtag challenge involving users purchasing your product or going out of their way to recreate a video, fewer people would feel inclined to participate. Use your imagination, and then put the concept before the product. If users like your challenge, they will, of course, have positive feelings about your product.

Do Not Make Exactly The Same Mistakes:

Users of TikTok are a group that value authentic entertainment above all. If you’re a brand that’s trying to make it big-time on the app, you need to create content that mirrors those values and avoid the above-mentioned marketing mistakes with TikTok, so that you can become a part of the discussion.

Snapchat Or TikTok For Marketing?

Generation Z has a wide and wild selection to choose from when filling their free time. While there was Vine initially in the short creative video making category, it seems that Snapchat and TikTok are taking over now. Despite other giant social media apps like Facebook and Twitter, which are more age-inclusive and have users of middle age, too, TikTok mostly targets a younger audience.

A Basic Overview Of Snapchat

Snapchat is an app that lives up to its name. As can be guessed, its basic feature is to support image-based chat. Launched in 2011, Snapchat is an app where the content created lives only up to or less than 24 hours. It features stories and chats that can be conducted either by videos or images. Exclusively due to its 24 hours expiry policy, Snapchat is less censored and free than most other apps.

A TikTok Overview

Launched in 2017, after its Musical.ly merging, TikTok took off to a great start. With its Vine-like atmosphere focusing on mostly comedic 15-60 seconds videos, TikTok brings out the creative talents of users. While most users focus on dancing, songs, and lip-syncing videos, other accounts share food recipes, embroidery designs, and drawing talents. TikTok is more focused on following and like interaction. You can buy tiktok likes to get more likes for your tiktok video.

Snapchat And TikTok Statistics

Though both the apps differ highly in their launching time, they are almost equally in favor of the youth. To TikTok’s credibility, we can say that it reached the milestone of greater audience awareness in less time than Snapchat. There is a considerable difference in both apps’ monthly active user count, too. While the relatively older Snapchat has 360 million monthly active user count, the newer app TikTok already has bagged an impressive number of over 800 million monthly active user count.

As we said earlier, it still is not safe to put all the bets in favor of Snapchat. Especially, social media influencer markets that rely upon revenues generated by the influence culture need to read the descriptive account further.

Snapchat And TikTok: A Comparison

While the survey provided a few Snapchat v/s TikTok statistics, it is important to notice that TikTok has a fan base spread larger than the US audience of the app. Here are a few more Snapchat v/s TikTok statistics for social media influencer markets to look in the future.

Snapchat V/S TikTok Statistics Based On Users

TikTok currently is leading with a monthly active user count of 800 million, as said earlier. Both the apps rank high in the generation Z count of users, along with millennials. More than half of the users are below the age of 34.

What comes as a surprise is that while Snapchat holds a female account percentage of 61%, TikTok ranks behind with only 44% female accounts. Another striking difference may be owed to the fact that Snapchat is banned in China. While the app has major active usage in Asia, TikTok, known as Douyin, has a large number of accounts based in China.

From the social media influencer markets’ view, both apps can be used to target a younger audience.

Snapchat V/S TikTok Statistics Based On Features

Snapchat has three main pages named friends, camera, and discover. While you use the amazing camera filters to click pictures and shoot videos, you view the chats and stories of your friends on the friend’s page. The discover page is mostly used by brands to post high definition videos about their products, services, or anything.

TikTok has two such pages. One to show you the videos of people you follow, and others to see the videos that the TikTok algorithm chooses for you. Users can search for individual accounts, sounds, etc. too.

An App For Marketing

On Snapchat, to have a greater audience, you need to be regularly featured on the discovery page, which requires a larger budget. But, despite the initial poll results, statistics show that TikTok influence is growing, and basically, Generation Z is an avid user population. Even with shorter videos and a lesser budget, social media influencer markets can reach a greater audience. While Snapchat ad revenue generates higher income, it is only suitable if both apps are equally used to portray your brand. More social media presence will certainly do you good!